For the uninitiated, networking is not merely retaining as many business cards as possible from other people in the span of an hour. This is the first question you should ask yourself when constructing your elevator pitch. My answer might look a bit like the bio at the end of this piece.
It needs to convey a value oriented, compelling and memorable message that encourages your listener to take action. This post will look at what an elevator pitch is, why you need it and how to create one for yourself.
What is an elevator pitch? People who sell themselves on a daily basis like trainers, speakers and consultants will have very polished pitches as it is integral to their personal marketing. I would say that anyone that ever meets new business contacts needs an elevator pitch.
This could be you going to an industry conference, a networking event, a seminar or just taking the elevator at your hotel — there are always opportunities to strike up business relationships. The elevator pitch prepares you for these opportunities and equips you with a powerful tool to get the most out of a chance meeting.
How do you put yours together? Just like a personal brand statement, you first have to know the purpose of the pitch. In case you have a number of professional objectives you might want to consider different pitches for different situations.
To put a good pitch together you can ask yourself a few questions and the answers to these will be a good start. What value do you provide? How do you provide this value? What is unique about your offer? What is your target market?
Four step process for crafting an elevator pitch This is the process devised by sales trainer James Nudelman a. Step 2 — Add a one sentence statement about what you DO. If you ask for something non-specific you are likely to get it. What good is that?
Length The perfect pitch should be no longer than 60 seconds, which is about words. So imagine you are getting into the elevator at street level, deliver your pitch before you get off at the eighth floor. Did you hook them? This could be a question or a statement that really entices them to stay with you for the full 60 seconds.
The hook is critical when you are at a networking function and the person you have just met is already looking over your shoulder for the next person, seize their full attention with a powerful hook.
How clear are you? You have to use simple language in your pitch. If you use too much jargon you tend to alienate most laymen and their minds start to wonder as a result. Make an effort to stay memorable. You can use visual language, be witty or just very different — the point is that a pitch will only be memorable if it stands out.
Did you end with a call to action? Do it to your friends, in front of a mirror, on your webcam — work as many failure platforms as possible so that you can deliver the perfect pitch when you really need it.And don’t pitch more than two “left turns” in a second pitch.
Meaning, if you have a ton of twists in your story and your character is constantly going against expectations, don’t include more than two because you’ll lose your audience (for every five minutes of pitch time, you can add another left turn).
Building Your Elevator Pitch You may have heard of the " elevator pitch." It's a brief statement - 30 to 45 seconds long, give or take - of your job skills and qualifications and how you could utilize them for your next employer.
An elevator pitch is all about selling yourself (figuratively, not literally) to the other person. You’re presenting you to a stranger who you may be interested in knowing better.
An elevator speech is as essential as a business card. You need to be able to say who you are, what you do, what you are interested in doing and how you can be a resource to your listeners.
An elevator pitch or elevator speech is a short overview of your business, products or services, and is typically used in business settings such as face-to-face r-bridal.com elevator pitch can be one of the simplest yet most powerful tools for a small business owner.
Apr 22, · When your pitch articulates the problem, offers the solution, reveals a detailed business plan, explains your competitive difference, unveils a growth plan and explains how you plan to use their.