The drugstore has been a leader in thinking about how to meet the needs of its mobile customers—both those shopping in and away from the store. We recently had a chance to meet with Dhar to hear his thoughts on how to best connect with mobile customers.
What is a strategy map and how does it help in the strategic planning process? A tool that delineates the relationships among the key organizational objectives for all four BSC perspectives. What is a business case and how is it different from a business plan? Business case — A business plan for a new initiative or large, new project inside an existing organization.
A business case is different from a business plan in that it does not contain all of the operational specifics. What is an E-Commerce strategy? EC strategy The formulation and execution of a vision of how a new or existing company intends to do business electronically.
Describe the process of deriving an EC strategy. The process begins with a business strategy which gives way to an IS strategy which includes the ICT strategy.
Describe the role of the Internet in setting EC strategy. The internet can be used in multiple ways as strategy is created.
How should the Internet and EC be considered by business strategic planners? Strategic planners need to understand the evolving and disruptive nature of the Internet and EC — in ways that can help or hinder a company.
Information systems strategists need to consider the Internet as a tool for collecting and distributing information to where it is required. ICT planners will need to plan the integration of the Internet-based technologies into the existing ICT infrastructure. Thinking about and planning for the Internet should be subsumed into each of the three strategy levels McKay and Marshall Describe the advantages, risks, and success factors that first movers face.
First movers have the advantage of being the first to a market and being able to define it. At the same time, first movers may spend a great deal of time and money advertising and defining the market, to be beaten by a later entrant.
Successful first movers must understand their segment and its possibilities in advance, and then have the ability to defend their position. What are the advantages and disadvantages of creating a separate online company?
Companies may benefit from separate online firms if they need to create separation or discipline within the online group. Additionally, this may allow them to establish a separate, more appealing brand. Conversely, creating a separate company isolates the new firm from the benefits of the existing firm.
Why would an existing company want to create a new brand for its e-commerce initiative? It will depend on the relative strength and positioning of the existing brand versus the possibilities and costs of a new brand.
A new brand may not have the connotations of the old brand, or can protect the old brand by not associating it with the new entrant. What strategic benefits are associated with using social networks? They allow a business to better access customers for sales, feedback and research.
Describe how a company should not select EC applications. EC applications should not be decided without the benefit of analysis and planning. Selecting applications based on whims or individual options is not suggested.
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List four sources of business risk in EC. What questions exemplify each source of risk? Risk is inherent in all business activities, and especially when organizations are moving into new territory, as an e-commerce strategy inevitably implies.r-bridal.com case study - update Amazon's business strategy, revenue model and culture of metrics: a history I've used Amazon as a case study in my books for nearly 20 years now since I.
This paper is a case study analysis of r-bridal.com, Inc. (Amazon). In this paper, I look at the business strategy of Amazon. Special attention is given to five parts, including a historical overview, organizational structure, business operations.
The Internet Case Study Book [Rob Ford, Julius Wiedemann] on r-bridal.com *FREE* shipping on qualifying offers. How to make your business work online Featuring 60 success stories, from clients' briefings to final projects From The Community.
Amazon $ 29 Used from $ 9 New from $ 4/5(2). COMP An Introduction to E-Commerce – Assignment 1 1 Assignment 1 – Case Study: r-bridal.com In , a year old financial analyst and fund manager named Jeff Bezos became intrigued by the rapid growth of the Internet%(1).
Chapter 11 - Study Guide Chapter 1 1. E-Commerce Strategy. r-bridal.com decided not to open physical stores, whereas First Network Security Bank (FNSB), which was the first online bank, opened its first physical bank in .
E-commerce is definitely hot, but doing it well is anything but easy. In the spirit of making it easier to understand, E-Commerce Strategies serves two purposes: to frame the issues involved in planning and implementing an e-commerce solution, and to explain Microsoft's strategy in that arena.
Targeted toward decision-makers in organizations, this title defines the terminology, spells out the.